Last year, Team SmartStop hired me to produce an ad for NBC coverage of the Tour of Colorado. It aired 14 times over the week of racing.

This year, they expanded and have asked me to produced a series of ads that highlights members and particular sponsors of the team. We didn’t want them to be too much of an infomercial-sales-pitch, but instead more of a look at the team and how those sponsors are integrated. Some sponsors are less obvious than others but every supporter is essential to a team’s success. Hopefully these ads captured that.

Special thanks to Astrid Van Udin (official team mom and media all around go-to), Eric Marcotte (National Champion…again!), Flavio de Luna (climbing ace and best voice on the team), Mike Creed (team director) and Julian Kyer (climber and eloquent life saver in a pinch)

Check out the video on the right to see all four 30 second spots.