Pro cyclists are moving billboards. Like stickers on the body of a Formula One race car, logos are printed on the jerseys of the riders. Though a niche sport in the US, it is a growing sport with 57 million recreational cyclists and over 100, 000 registered racers.

Bobby Lea and Clay Murfet, featured in the images below, are both top professionals racing in the US. Clay, an Aussie racing the streets of towns and cities around the country, criteriums and road races his forte, while Bobby Lea is a 20+ time national champion on the track and a recent World Championship bronze medalist. Both needed a bit of branding and a place to showcase their results: