Athlete Branding

Curtis Winsor // March 1, 2015
Pro cyclists are moving billboards. Like stickers on the body of a Formula One race car, logos are printed on the jerseys of the riders. Though a niche sport in the US, it is a growing sport with 57 million recreational cyclists and over 100, 000 registered racers. Bobby Lea and Clay Murfet, featur {...}
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