Team Smart Stop Branding
Curtis Winsor // March 1, 2015
Before turning my attention to Winsor Creative full time, I was lucky enough to spend a few years racing bicycles professionally. Cycling teams are not just sports organizations, but rather marketing engines for the sponsors that support them. The last UCI ranked team I was a part of was Team Smart Stop, which is managed by Premier Sports Group. PSG is an ambitious organization with global goals and local origins.
Rising from a small team with a few riders and a broken down van, to the top ranked team in North America, Team SmartStop has seen its fastest growth over the last couple years.
Winsor Creative was hired to help rebrand their image to help attract new sponsors and the best riders. Standing out and looking good is half the game in cycling. Though I sometimes miss the challenge of 25 hours of training each week, and 150 days on the road traveling and racing, the new challenge of creating a look for the team I used to be part of is exciting.
Below you can see a few samples of the some of the teams branding items including team jerseys, logos, and vehicle wraps.
Too see the NBC commercial that aired during the coverage of the Tour of Colorado click here.
